From idea to business
A successful business is built around a working idea and encapsulates the purpose of the business.
A successful business is built around a good idea. The idea consists of understanding the needs of customers and the entrepreneur’s idea of how to meet those needs. It also requires the courage to take the idea forward and implement it.
A good business idea summarises the purpose of the business. It tells you what the business does, how it works, who its customers are, and what customer needs it solves. A good business idea also tells you what makes the business or the solution it offers special or unique. A good business idea also summarises the purpose of the business and, where appropriate, serves as a reminder of why the business was started in the first place. In order to start a business, it is necessary to develop a more detailed business plan from the business idea.
